Health Food Innovation Management

This programme spans the process of health food innovation, from biomedical sciences and nutrition, via food law and regulatory aspect, to consumer behaviour, business development and marketing.

How does a health-food product go from being just an idea to being launched on the market? And how can you be sure it will satisfy all stakeholders: health professionals, consumers and business executives? What are the health benefits - and risks - of certain food products? What legal conditions does a product have to fulfill to claim health benefits on the packaging? This programme fills the need for industry professionals who also have the expertise to properly interpret data and make food healthier in ways that are scientifically sound. As such, it is genuinely unique. This is a two-year full-time programme taught in English at the Maastricht University's Campus Venlo. Lecturers come from the multidisciplinary fields of health sciences, law, business, economics and psychology and from various European institutes as well as industry players such as Unilever, Friesland Campina and DANONE. You also benefit from site visits to international food fairs, the European Commission and industrial partners in the Netherlands and elsewhere (e.g. NIZO Food Research and the Dutch Bakery Centre NBC).