Over deze opleiding
In the Master's specialisation in International Business Communication, you'll learn about all the factors that play a role in communication in order to create effective communication strategies.
Economic globalisation and rapid developments in ICT have meant that nowadays many organisations operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even 'local' companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of language and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments.
Economic globalisation and rapid developments in ICT have meant that nowadays many organisations operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even 'local' companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of language and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments.
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Radboud Universiteit Nijmegen
Comeniuslaan 4
6525 HP Nijmegen
Hoge waardering
De Radboud Universiteit Nijmegen (RU) bevindt zich op het landgoed Heyendael. De universiteit telt samen met het Universitair Medisch Centrum St. Radboud tienduizend medewerkers en ruim 19.000 studenten. Als je gaat studeren aan de Radboud Universiteit, zul je merken dat...