Over deze opleiding
How to generate and use customer insights and create sustainable customer relationships?
**Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters 2018****Best MSc Marketing in the Netherlands - Elsevier 2016**In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.Within the MI track, students will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.It is also possible to take a double degree programme in Groningen and Oslo or
**Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters 2018****Best MSc Marketing in the Netherlands - Elsevier 2016**In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.Within the MI track, students will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.It is also possible to take a double degree programme in Groningen and Oslo or
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Na Leiden, is de Rijksuniversiteit Groningen de oudste (nog bestaande) universiteit van Nederland. In haar bestaan heeft de RUG veel verschillende soorten talenten voortgebracht, zoals de eerste afgestudeerde vrouwelijke student, de eerste vrouwelijke lector in Nederland, de eerste Nederlandse ruimtevaarder...