Over deze opleiding
The Entertainment Communication track focuses on the development, role, and impact of entertainment media in people's lives.
Entertainment media is a multi-billion dollar industry. With the growth of new media, users now engage with entertainment media everywhere and at any time of day. Organisations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertaionment Communication track of the Master's in Communication Science trains you to meet this growing need for knowledge and advice.
Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people's media use.
Entertainment media is a multi-billion dollar industry. With the growth of new media, users now engage with entertainment media everywhere and at any time of day. Organisations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertaionment Communication track of the Master's in Communication Science trains you to meet this growing need for knowledge and advice.
Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people's media use.
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Faculteiten Universiteit van Amsterdam
De Universiteit van Amsterdam (UvA), vroeger genaamd de Gemeente Universiteit (GU), is één van de twee universiteiten die zich in Amsterdam bevindt. De UvA bestaat sinds 1632 als het Athenaeum Illustre - de illustere school - die gevestigd was in...